Rebranding Project for Business Management Software
Core360 has been in the business of bringing World-Class Business Process Management Suites to various industries in South East Asia. This technology can help business owners leverage technology to streamline their business processes, increase efficiency, reduce redundancy because everyone knows what to do next and where to drive profit.
The process
The business was borne out of deep technical expertise and needed a more customer-driven messaging to convey its business proposition. They sought a brand consultant who could help them develop a business-driven brand transformation to help them better communicate their brand and business case to their targeted sectors.
In order to communicate their future-forward agile, efficient and complete business management suite, Astreem, as their preferred brand consultant, working with the management team to distil the business’s core business intent and its intended brand positioning. Through a series of interviews and workshops, a completely new brand was unveiled.
The results
Together with Astreem’s brand consultants, Core BPM aptly agreed to rename themselves Core360. Core360 embodies the brand identity and mission the founders of the business intended. Now known as Core360, the business management suite now has a completely new Brand Architecture, integrating different solutions, including Core360 Retail, Core360 F&B and Core360 Wellness.
”We wanted the website to be our business’s storefront and wanted to leverage that to actively increase our leads. Our brand consultant’s advice from Astreem was to focus on the customer journey and develop compelling landing pages that motivate our potential clients to act.“ Ardan Peddell – CEO, CoreBPM
Given the desire to present a more consumer-centric, tech-savvy and business-driven segment, the Core360 team worked with Astreem to deliver a crisp, approachable, optimistic and cutting edge brand identity. Together with Astreem, the brand transformation was focused on how the business owner would interact with the Core360 website leading to a call to action.
Deliverables
- A visual identity guidelines, including a revised logo for the main company and 3 umbrella brands, color scheme, brand collaterals, typography, and key visuals.
- A set of brand new collateral design: business card, letterhead, digital brochure and presentation deck template.
- All necessary design files and assets for updating marketing materials and promotional items
Project Info
Year: 2020 (completed)
Scope of works: Brand identity, brand collateral design, website design
Agency: Astreem Consulting (Singapore)