Rebranding Project for Biological Sample Repository Company
SampleArchive is the first dedicated bio-repository and archival provider in Singapore specialized in pre-clinical and clinical biological samples storage, ground conveyance, and inventory management. SampleArchive has been growing steadily in Singapore and has been serving government-related clients for over 15 years.
The process
The motivation to embark on a brand transformation project was driven by the desire to build a stronger brand presence to seek and capture new business regionally and potentially, a new market segment. In order to achieve this, Astreem and SAS needed to clarify their highest value priority segments and subsequent positioning goals in the market to achieve immediate brand growth goals. To communicate these new Brand driven strategies, SampleArchive sought to clarify communications to prospects and customers, both strategically and visually in their brand identity.
Together with Astreem brand transformation team, we strive to articulate their brand strategy and brand portfolio through a redesign of their brand architecture, customer profiles, and the customer journey so as to design a new brand content strategy and holistic visual identity.
Through this project, SampleArchive was able to reintroduce their brand as a premium, leading non-partisan service and solutions provider for bioindustry in Singapore, trusted by leading public institutions & private MNCs alike.
The results/deliverables
A visual identity guidelines, including a revised logo, color scheme, brand collaterals, typography, and key visuals.
A set of brand new collateral design: business card, letterhead, social media templates, animation video, vehicle decal, staff uniform, website and presentation deck template.
All necessary design files and assets for updating marketing materials and promotional items
Project Info
Year: 2020 (completed)
Scope of works: Brand identity, brand collateral design, website design
Agency: Astreem Consulting (Singapore)