Rebranding Project for A Growing SaaS Company
The brief
Rebranding to an existing product can be a complex and comprehensive project, as it involves updating various elements of the company’s identity, such as the logo, color scheme, typography, and messaging. A well-planned and executed rebranding strategy can help a SaaS company refresh its image, better align with its target audience, and differentiate itself from competitors. In this project, along with the team at Astreem Consulting, we did a total redesign to a SaaS product called TreeAMS.
The process
Conduct a thorough analysis of the current brand and its positioning in the market. It includes competitor analysis as well as interviewing stakeholders to better understand their expectations
The team at Astreem Consulting then develop a new brand strategy and messaging that reflects the company’s values, mission, and target audience
Design a new visual identity, including a revised logo, color scheme, and typography.
Update all marketing materials, such as the website, social media profiles, and sales collateral (brochure and presentation deck), to reflect the new branding. We also created an explainer video to summarise what is TreeAMS in a more compelling way.A visual identity guidelines, including a revised logo, color scheme, brand collaterals, typography, and key visuals.
The results
A set of brand new collateral design: business card, letterhead, social media templates, animation video, and presentation deck template.
All necessary design files and assets for updating marketing materials and promotional items
Project Info
Year: 2020
Scope of works: Brand identity (logo), Brand collaterals, Website design, Creative direction, Project management
Status: Completed