Digital Newsletter Design
For Vassaltis, a wine company in Greece, a digital newsletter is a great way to keep customers informed about new products, special promotions, and events. The newsletter should be visually appealing, with a clean and modern design that reflects the brand’s image and values.
The brief
Design a visually appealing digital newsletter that enhances readability on any device while reflecting the brand’s image and values. Use the existing template as a base but significantly improve the typeface and overall layout for a polished and cohesive look. Include dedicated sections for showcasing new products, featuring interviews, and linking to social media platforms. Enhance the aesthetic with appropriate imagery and graphics, ensuring they complement the content and layout. To boost engagement and conversions, incorporate interactive elements such as clickable links and forms, creating a seamless and dynamic user experience.
The results/deliverables
A PDF newsletter design in a format suitable for distribution through email marketing platforms, in 2 different language: English and Greek.
All necessary graphics and imagery, properly formatted and optimized for the web
Project Info
Year: 2022 – present
Scope of works: Graphic design (editorial)
Status: On-going project