What challenges did GMV face? — The GMV team noticed that their brand image and online messaging were no longer aligned with their market position. Their website was divided into three platforms: a client site, an Italian site, and an International site. GMV also needs help with their social media marketing.

How did we help GMV? — We refined the number of websites and provided GMV with just two main websites: a Customer Area Website (B2B) and a Corporate Website (B2C). We also helped them develop the editorial plan template and helped them with planning and strategizing their social media marketing.

What solution did we bring? — The GMV corporate website now has a whole new centrality that conveys a strong brand identity. Having an organized and functional website has allowed the GMV team to plan a new digital marketing strategy, using landing pages and contact forms as key parts of a new sales funnel.