IFERA

The brief:

IFERA (International Family Enterprise Research Academy) is a non-profit organization that brings together family-run businesses, academics, and independent researchers to improve the field of family business research, theory, and practice. IFERA (International Family Enterprise Research Academy) approached Mowgli with the need to enhance their digital presence and better engage their global academic and professional community. They had previously helped IFERA to develop a membership system for their website to support community engagement. For this phase, the goal was to revamp their website with a refreshed design and cohesive visual identity that aligns with their mission and international reach.

The results:

The website consists of two main parts: the main IFERA website, and a standalone site for their annual conference. The main site focuses on introducing the organization and promoting its membership program, while the conference site aims to attract and guide potential participants to sign up. The challenge was to make sure each site clearly communicates its purpose while maintaining a consistent brand experience across both.

Over the course of approximately six months, I collaborated with Mowgli Digital to redesign IFERA’s website into a modern, user-friendly platform that brings their brand to life. The new design improves navigation and accessibility for their global audience, while visually reflecting the organization’s academic credibility and warm community spirit. I also developed vibrant visual assets for their upcoming 2025 conference in Zadar, Croatia, ensuring a consistent and engaging identity across all digital touchpoints.

Project details:

• Agency & Development: Mowgli Digital
• Branding & Illustration: Aldilla Laras